Humfrid is for teams who believe building products should be creative and joyful.
Product work is a process of discovery: finding what's true and building toward it. Most AI tools are built to produce outputs faster — a quicker draft, a faster summary, a shortcut to done. That's real, but it's not the point.
We believe there's a better path: using AI to improve the quality of our thinking, not just the speed of our output. To find what's true, and gather everyone around it. And to make room for it — reclaiming the hours lost to process and status meetings so product teams can go back to strategic thinking, creativity, and the joy of inventing the future together.
That's what Humfrid does. It keeps track of your team's goals, decisions, learnings and work — and gives it back to you exactly when it matters. It's your thinking partner as you take decisions on the long, uncertain journey into products people actually want.
Menlo Park · 2026
Building what we
wish we'd had.
We spent our whole careers working with brilliant engineers and designers to create products loved by billions of people at Spotify, Google, Mentimeter and many others.
But there's a lot to not love about working in product. Learning last minute about another team's plans that conflict with yours. Arguing with little evidence against someone with no evidence. Anxiously monitoring Slack so you don't miss something important.
AI hasn't made it easier for product managers — shipping is fast but deciding what to build is still hard.
Humfrid is based on 15+ years of product management experience — as PMs, CPOs, and mentors to other product managers. It's the product partner we wish we'd had: one that understands your goals, data, and customers, and works alongside you to reach them. We believe it will help you do your best work and fall in love with your job again.